rosie-with-knives asked:
Hello coffee company! Coffee related question here. I’m fairly new to both making and drinking coffee and I was a little unclear about whether you sell grounds or if they are whole beans. Also, how do you personally (addressing the unpaid intern) make coffee? Should I invest in a coffee maker? I got myself a French press bc it was the cheapest thing in the store but I’m wondering if that was a bad choice.
Hi. The short answer is that, like a lot of things, coffee is as complicated as you want to make it, and we are here to support both people who want it to be complicated and people who just want to drink coffee.
We sell both ground and whole bean coffee, in both light and medium-dark roasts.
If you are new to coffee, I recommend getting our Octavia roast, which is named after a butterfly that lives in Sierra Leone. It will taste most like the coffee that you are probably accustomed to from Starbucks or whatever, except it will be so much better you will be astonished. (I am literally not getting paid to say this, as I am an unpaid intern.)
If you like lighter roasts (Starbucks’ “light” roasts are not actually light; they are still burnt like all of their roasts, because they are trying to get a consistent flavor profile from a wide variety of beans), our Calypso roast is magnificent, with tasting notes of baked apple and dark chocolate.
As for how to make your coffee: If you’re happy with French press, great! That’s a great way to make coffee! I often make coffee this way.
Also, if you have like $20 to spend to automate the process, I think drip coffeemakers are also great! In general I find them to be quite underrated, and they really are a wonder of technology, as explained in this technology connections video.
Fancy people tend to grind their own coffee because they want it to be ground to just the right degree for their particular method of brewing coffee. That’s fine. We want to support these fancy people in their endeavors.
But we also want to support people who do not own or care to own grinders. Our job as we see it is to provide coffee that is TRULY ethically sourced, that ACTUALLY seeks to support communities working to reverse deforestation, that tastes BETTER THAN ANY OTHER COFFEE, and then to donate all the profit to support stronger healthcare systems in impoverished communities.
So we are here to make great coffee that you can feel great about; we are not here to judge you for how you drink coffee.


