How do we know that @sizzlingsandwichperfection-blog is John Green?? All I know is that the blog is for a coffee company run by an unpaid intern?
It’s all very simple:
1. I am a coffee company that donates all of its profit to charity.
2. As is the case for many corporate social media presences, this account is not actually administered by a sentient corporation, as much as the US Supreme Court would like to imagine that such corporations exist.
3. Instead, the coffee company’s social media account is run by a human being: me. My name is John Green, and in addition to running the Awesome Coffee Club’s tumblr, I also do other things like write books and make Crash Course videos. These other things are not important, though. All that matters is selling incredible coffee to the people of the U.S. and Canada.
4. You can tell that I am me because I posted about it on my YouTube channel, vlogbrothers.
5. Usually, corporations endeavor to anonymize their social media admins, because corporations are in the business of making labor invisible so that we as a social order will undervalue labor, which allows corporations to maximize profits. But the Awesome Coffee Club is actually in the business of trying to make every part of the labor chain MORE VISIBLE, so that people will understand why buying Awesome Coffee is better than by regular coffee.
6. I do not get paid to run the Awesome Coffee Club’s tumblr (nor do I get paid in any way by the Awesome Coffee Club, because all its profit goes to charity); ergo, I am an unpaid social media intern.
7. And so to summarize this very simple situation: I (John Green) am the admin of this (the Awesome Coffee Club), and so when I (John Green) refer to myself (the Awesome Coffee Club), it is very easy to tell me (John Green) apart from me (the Awesome Coffee Club).
