The Awesome Coffee Club

1.5M ratings
277k ratings

See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna

countingwhales asked:

dear Mr intern,

i have just received my awesome socks (FOR THE FIRST TIME) and i would like to know what makes them so soft because THEY ARE SO GOOD?? thank you for making them soft and not scratchy mr intern!!

It is hard to explain to people via e-commerce that we are not kidding when we say, “we make the best socks designed by independent artists and donate all the profit to charity,” that we actually mean they are the BEST SOCKS.

Similarly hard to explain that when we say, “Awesome coffee is the best coffee, and we donate all the profit to charity,” that we actually mean we make the BEST COFFEE.

This is one of the challenges of marketing. Also, we don’t really have a marketing department. It’s just me and Hank.

coffee company also a sock company

captain-acab asked:

Hello, acclaimed YA author John Green! I have a question about the coffee. (Coffee is one of my favorite tastes)

As I understand it, you "are" the company inasmuch as you are marketing for it, not like you literally own or run it, is that approximately correct? So I don't know how much executive influence you wield within the corporation, but I'd like to run this by you: Fair Trade coffee is great for uplifting the local economy, but it can still be (and unfortunately, often is) grown unsustainably. I didn't see much in the way of specific environmental claims on Awesome Coffee's site... What do you think about Awesome Coffee sourcing coffee that meets environmental certification reqs, like Shade Grown or Bird-Friendly? Is this something the company might be interested in pursuing?

  1. Thank you for your question.
  2. My official position is temporary unpaid CEO and social media marketing intern of the awesome coffee club. (This means I do very little of the actual work, which is in keeping with both interns and CEOs.)
  3. Coffee supply chains are very complex! And environmental impact is very complex! And it turns out that you can kind of SAY anything on your coffee packaging. You can say it’s fair trade without carefully defining that term, or environmentally sustainable or bird friendly without carefully defining that term.

    There are folks who are trying to establish standards on these fronts, but it varies so much from community to community. Is it better to shade-grow coffee in extant forests, or better to increase yields on land that has been coffee trees for decades? The answer to that question may be different in Indonesia than in Colombia. So what we’ve tried to do is work with farmers and small co-ops that maintain and own longstanding well-established coffee groves.

    But just to be clear, no coffee is carbon-neutral or eco-neutral. It’s a form of consumption, just like corn and wheat, which are often grown in deforested regions of the U.S. But I think our partners at Sucafina are doing a good job genuinely working to minimize the impact that Awesome Coffee has on the environment, while maximizing the impact it has on the farmers we work with.
coffee company everything is more complicated the more you zoom into it

lexisloops asked:

Your book is in the New York crossword puzzle today (Monday, July 10)!! (No pics because I don’t wanna spoil anymore answers if you do the crossword). I’m sure you’ve been in the crossword before but it’s got to be such a cool experience.

Hope you are having a good one. DFTBA.

It is a very cool experience. Whenever one of those clues comes up, I feel bad for the 97% of Americans who haven’t read The _____ in Our Stars, but I also feel happy for me, because it’s one NYT crossword clue I can answer with reasonable certainty.